Genie hits 1000 in the UK

Terex AWP’s Coventry, UK-based factory has rolled out its 1000th Genie GS-4047 compact self-propelled electric scissor lift.

Designed and built in Europe to suit the needs of European customers, the GS-4047 reaches a height of almost 14 m and is the largest in the Genie self-propelled slab scissor range to be produced in Coventry.

“Today, more than 40% of the equipment produced for our customers in Europe, the Middle East, Africa and Russia (EMEAR) is manufactured within the EMEAR region, and we plan to increase this number in the foreseeable future,” said Joe George Terex AWP vice president and managing director EMEA.

The process began in 2008 when Terex Construction and Terex AWP partnered. As far as Coventry was concerned, they wanted the advantages of operational efficiency from a single facility in the UK, with faster lead times to customers in the robust European market.

The initial Genie models to be produced at the plant were the mini electric slab GS-1532 and GS-1932 scissor lift model. Production of the GS-4047 started at the plant in April 2012, and it now produces 10 models in total.

Mr George added that the GS-4047 had the benefits of increased working height with powerful lift capabilities for indoor applications in confined spaces. “High demand from European customers for this particular model illustrates the success of our company’s local market responsiveness and desire to produce quality products intended for customers across EMEAR.”