IHIMER launches compact products in China
By Murray Pollok23 November 2012
IHIMER, the Italian-Japanese compact equipment joint venture company, is showcasing its products at Bauma China for the first time just months after it started selling its mini excavators in the country.
Italy-based IHIMER – which makes compact tracked loaders, mini excavators and mini dumpers - began selling mini excavators in China earlier this year through IHISCE, which is a joint venture between IHI and Chinese company SCE Electrical Holdings. SCE is based in Xiamen and manufactures mini excavators for the domestic market.
IHISCE and IHIMER are using Bauma China to present further products to be sold in China, including the recently developed AS30 and AS34 compact tracked loaders, the AS12 skid steer and the CARRY 105 EP, a 400 kg capacity tracked dumper powered by battery.
IHIMER’s sales and marketing director, Igino Elefante, said; “Since the summer of 2012 we have been marketing and selling in China IHIMER mini excavators, made in Italy in our San Gimignano plant.
“This has been possible thanks to the recently launched and highly profitable collaboration with IHISCE, which handles distribution of our products nationwide on the Chinese market.”
Mr Elefante said Bauma China would be a “springboard to launch the IHIMER brand on the markets of the Far East and Oceania. This is a new range designed, developed and manufactured in Italy by the Tuscan company, which is now reaching out globally to the world market of earthmoving machinery.”