Lonking loaders and new backhoe for Terex India

By Chris Sleight16 December 2014

Dual branded Terex-Lonking wheeled loaders on Terex's stand at bC India 2014

Dual branded Terex-Lonking wheeled loaders on Terex's stand at bC India 2014

Terex India has entered into a strategic marketing agreement with Chinese equipment manufacturer Lonking. It has also used the bC India exhibition to launch a new backhoe loader on the local market.

Under the terms of the branding and distribution agreement with Lonking, Terex will sell dual branded Terex-Lonking Chinese-made wheeled loaders through its distribution network in India. The agreement also allows for Terex to sell Lonking-made equipment in other selected south-east Asian markets.

In a reciprocal agreement, Lonking has the rights to sell Terex’s Indian-made backhoe loaders through its worldwide distribution network.

At this stage, the agreement is focussed on branding and distribution. Terex said that if market volumes were great enough, it would consider a joint venture arrangement for equipment manufacture.

The two Lonking-made wheeled loaders on display at the bC India exhibition are the 3 m3/5tonne capacity CDM 856 and 1.8 m3/3.5 tonne capacity CDM 835. They are branded in Terex-Lonking and are painted in yellow livery, as opposed to Terex’s characteristic white.

Also at the show, Terex took the wraps off a new backhoe loader for the Indian market, the TLB740SE. This features a curved excavator-style boom on the digging end, as opposed to the straight boom of other Indian Terex backhoes. Other innovations include a new hydraulic system which the company says helps reduce fuel consumption, a new loader front end with double-acting cylinders and a large cab.

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