Manitou Italia reflects commitment to market

By Maria Hadlow11 October 2011

Jean-Christophe Giroux, CEO at Manitou.

Jean-Christophe Giroux, CEO at Manitou.

At the SAIE exhibition held last week in Bologna, Italy, French manufacturer, Manitou announced that its Italian subsidiary MCI (Manitou Costruzioni Industriali), headquartered in Castelfranco Emilia, would be renamed Manitou Italia.

The name change is designed to better reflect Manitou's reinforced commitment to the Italian market, but is does not change the subsidiary's mission or organisation.

Jean-Christophe Giroux, Manitou president and chief executive officer said, ""We've always been proud of our Italian teams who have built spectacular success in two

different domains. First, the Italian-developed ranges are the flagship of our RTH (Rough Terrain Handling) division, and have repeatedly set industry standards which we're now leveraging with our "New Business" initiative. Second, we are establishing a stronger and stronger market presence in Italy, in construction, of course, but also agriculture and industry.

"The Italian market is highly challenging, with lots of specificities and diversities which we perceive as opportunities to further grow our footprint and success. Forza Manitou Italia!"

At SAIE , Manitou showed new machines from the Heavy-Duty MHT (material handling telehandlers) range of 22.5t and 18t respectively. The machines are part of Manitou's new corporate initiative to target "New Business" (mining, environment, defense, etc.), which the company believes represents significant growth segments. The new MHT 10225, to be released in 2012, has a capacity of 22.5t that is suitable for the needs of the mining and quarrying businesses.

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