New Terex Cranes facility in Asia

By Laura Hatton08 April 2014

Bradley Abrahams

Bradley Abrahams

Terex Cranes has opened a new product support location in Singapore and appointed Bradley Abrahams as sales and customer support leader for South East Asia.

Tim Ford, Terex Cranes president, said, “At Terex Cranes, we are committed to improving product support and becoming easier to do business with. The appointment of Bradley Abrahams and our new product support location in Singapore are important milestones that will enable us to support our distributors to deliver an outstanding level of service to our customers.”

Bradley Abrahams said, “Having had experience in leading customer responsive teams in overseas branches, I am confident that with the team and resources we have in South East Asia, we will be able to deliver first class responsiveness.”

Abrahams has experience in the construction equipment industry and in developing overseas branches. Prior to his new position, Abrahams has worked as sales director at Terex Aerial Work Platforms and general manager at Terex Equipment Middle East.

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