Sales rise 12.8% for Doosan Bobcat EMEA
By Andy Brown17 March 2020
Doosan Bobcat EMEA (Europe, Middle East and Africa) has announced that total sales for Doosan Bobcat and Doosan Portable Power products in EMEA and outside of the EMEA region grew by 12.8% to €863 million (US$956 million) in 2019, compared to the previous year.
For the Bobcat range in EMEA, the total sales units growth reached 11.0% in 2019 compared to 2018. The company saw strong growth of 12.7% in the sales of Bobcat skid steer loaders, 7.1% in the sales of Bobcat mini excavators and an increase of around 15.2% in the sales of Bobcat compact track loaders.
Last year also saw strong sales figures for both Bobcat telehandlers and Bobcat backhoe loaders, which grew by around 16.7% and 37.2%, respectively.
Mike Vought, senior director for Product Management at Doosan Bobcat EMEA, said, “In 2020, we will be launching 48 new or significantly upgraded products in eight different product categories of which some will be new to Bobcat.
“We believe that our strong focus on innovation will be the key driver to help us navigate safely through these turbulent times related to coronavirus spread.”
Doosan Bobcat EMEA produces about a third of the global production of Bobcat machines. These include compact construction and agricultural machinery such as skid steer loaders, compact track loaders, mini excavators, telehandlers and a vast family of over 130 kinds of attachment.
The company also manufactures portable power equipment under the Doosan Portable Power brand, including air compressors, light towers and generators.