Snorkel appoints East Asia sales director

Ken Goh has been appointed by Snorkel as its sales director for East Asia. Based in Singapore, Mr Goh has more than 16 years of regional sales experience, mostly in the equipment sector, including six years with aerial work platforms.

Mr Goh joins Snorkel from Pramac (Asia), where he was responsible for regional sales and business development, as well as new product development. He achieved a First Class Honors degree in electronic and electrical engineering at The University of Birmingham in the UK. He then worked in the commercial vehicle sector, progressing to sales engineer, then sales and marketing for a regional heavy equipment sales and leasing company.

Mr Goh will be responsible for Snorkel equipment sales across East Asia, through the development of the existing Snorkel distribution network, as well as direct sales to rental companies and major accounts.

Snorkel CEO, Matthew Elvin said, “We have a strong footprint already in Asia through our distributors, and Ken will work closely with them to maximise the effectiveness of the network.

“In addition, Ken will be targeting key accounts to identify additional sales opportunities within the region. Ken is an accomplished sales professional with a solid track record, and we welcome him to our team.”