Trevor Williamson (right), Snorkel UK product support engineer, is welcomed by the operation's gener

Trevor Williamson (right), Snorkel UK product support engineer, is welcomed by the operation's general manager, Mark Yarnold.

Snorkel will officially launch its direct sales and service operation for the UK and Ireland this month.

Snorkel UK will deal direct with plant hire and equipment rental companies, as well as Snorkel re-sellers. The manufacturer has created a dedicated team, which will be supported by its factory and global headquarters in Washington, Tyne & Wear.

Mark Yarnold, general manager for Snorkel UK, said: "British and Irish rental companies prefer to deal direct with the manufacturer. We have the considerable resource of the Vigo Centre factory right on their doorstep and will augment that resource with a dedicated UK team."

Trevor Williamson has recently been recruited as product support engineer at the operation, providing nationwide technical support to Snorkel UK's customer base, including warranty work. He is also establishing a dedicated PDI area at Snorkel's Vigo Centre factory in Washington, providing a ‘ready to rent’ service to plant hire customers, so they can transport Snorkel lifts direct from the factory to the end user

Snorkel already has wholly-owned sales and service operations in the USA, Australia, Japan and New Zealand. Elsewhere, the company sells through a global network of independent full service distributors.

Enrique Garcia Delgado, Snorkel regional sales manager for Europe, said, "We remain committed to the distributor model as the best way to serve and support our customers worldwide. But with our factory and head office situated in the UK, it makes perfect sense to support our current re-sellers and major rental companies across the UK and Ireland."

Snorkel UK will be launched at Vertikal Days, taking place 26 - 27 June, at Haydock Racecourse, near Liverpool, UK.

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