Take advantage of early booking rates for Europlatform

10 August 2010

A heavyweight line of speakers at this year's Europlatform access rental conference will provide expert advice on how to operate your business with optimum efficiency. The conference takes place in Madrid, Spain, on Thursday 16 September.

Book your place before 3 September to get the best rates - to book online and to see the full programme visit www.europlatform.info

'Renting Smart' is the theme for the conference with a world-class line-up of speakers explaining how access rental companies can increase their profits and operate more efficiently.

The conference, which is organised by Access International magazine and the International Powered Access Federation (IPAF), will feature simultaneous translations into Spanish, Italian and German.

Mit simultanem Übersetzungsdienst auf Deutsch

Con servizio di traduzione simultanea in italiano

Con servicio de traducción simultánea al español.

Industry experts from major companies including JLG, Volvo Rents, A-Plant and GAM will look at the ways in which the access rental industry has been changed by the financial crisis; how technology like 'Smartphones' and the internet can help rental companies become more profitable; and marketing techniques that increase business volumes with your best customers.

Speakers include:

Craig Paylor, JLG Industries, gives the Keynote Address looking at how the industry's success depends on its ability to change and adapt; "My presentation will focus on the differences between today's distributors, manufacturers and rental companies and those of the future."

Carlos Fernández Araoz, chief operating officer of GAM, the largest equipment rental company in Spain, who will speak on 'Managing the Downturn'

Asif Latief & Andy Wortley, A-Plant will demonstrate how the use of smartphones is helping the company increase its rental prices.

Nick Mavrick, vice president of marketing at Volvo Rents, will discuss innovative marketing tools in his presentation, Contrarian Marketing: Picking Your Rental Customers Before They Pick You.

George Marriott, managing director of Access Plus in the UK, will show how even small and medium sized companies can exploit the latest rental technology to become more efficient.

Malcolm Bowers, director of Lifterz, and Oliwer Sven Dahms, a member of PartnerLift in Germany, will explain the benefits of rental alliances.

Murray Pollok, Access International, will present a summary of how access rental markets are performing worldwide.

Dr Marco Einhaus of Berufsgenossenschaft Metall (BG Metal), the German health and safety and insurance organisation, looks at risk management techniques for companies specializing in work at height.

Rental Panel Discussion: Craig Paylor (JLG), Steve Shaughnessy (Skyjack president), George Marriott (Access Plus) and Carlos Araoz (GAM) answer questions from the audience.

The conference, which has three gold sponsors, Genie Industries and JLG Industries and Haulotte takes place at the Hotel Eurostars Madrid Tower (www.eurostarsmadridtower.com).

The full programme and an online booking facility can be found at www.europlatform.info

A drinks reception will take place immediately after the conference.

The Europlatform conference is followed by the ELEVarte aerial platform event taking place on 17 and 18 September in Madrid near the Europlatform venue. ELEVarte is a new Spanish event organised by IPAF and Movicarga magazine in Spain.


To book your ticket:

Tel: +44 (0)15395 66700

Fax: +44 (0)15395 66084

Or online at:


For information on the conference:

Murray Pollok, Access International

Direct Tel: +44 (0)1505 850043

E-mail: murray.pollok@khl.com

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