Volvo to transfer backhoes and graders to SDLG

Premium Content

13 November 2014

Volvo Construction Equipment will stop manufacturing graders and backhoe loaders under its own brand in Europe and the Americas. The products will be transferred to SDLG, its Chinese joint venture, and will be manufactured and marketed under this brand.

Volvo currently builds graders in Shippensburg, US and Pederneiras, Brazil, while backhoe loaders are manufactured in Pederneiras and Wroclaw, Poland. Ceasing European production of backhoe loaders will result in the closure of Volvo CE’s operations in Wroclaw, and Volvo expects to cut 1,000 jobs across these three sites due to this change and other efficiency enhancements.

A company statement said, “The current product lines of technologically advanced and high-spec Volvo-branded backhoe loaders and motor graders have addressed a relatively small premium segment of the market. SDLG-branded backhoe loaders and motor graders will better serve customer demands in the large and growing value segment of the market.”

The move is part of a programme within the company to cut structural costs by SEK 3.5 billion (US$ 475 million). It comes after a strategic review which looked at the profitability of individual products.

How to influence construction buyers in an AI world
The buyer journey is now more complicated than ever before, thanks to the AI world. What should construction marketers do to reach their buyers?
JLG takes stake in AI and robotics specialist
Parent company Oshkosh makes equity investment in Nextera Robotics
The evolution of electromobility in construction
The case for electric construction equipment is now as much about productivity and business value as it is about sustainability