After ten years, growing its business in Morocco, Volvo Construction Equipment’s Volvo Maroc SA operation is set to be transferred to one of the firm’s established partners, SMT Group.
Currently with 25 dealerships in the EU and in Africa, SMT Group already represents Volvo CE in each of Morocco’s neighbouring countries.
Under the deal, SMT will take control of the sale, importation and distribution of all Volvo and SDLG branded construction equipment, products and services in the country.
The group will retain the Volvo Maroc staff and all current business, along with warranties and customer service agreements.
Tom Kuta, president of Volvo CE’s Europe, Middle East and Africa sales region, said, “Our colleagues at Volvo Maroc have built up the Volvo CE business in Morocco almost from scratch over the last 10 years and benefited from a close association with the strong Volvo Truck brand image in the country.”
He added, “We now feel that further growth would be best achieved by a strong independent dealer, one that can offer the right investments and give the opportunity to develop new business and achieve economies of scale as part of a large group in North West Africa.”
Jérôme Barioz, CEO of SMT, said of the move, “With a lot of respect for what has been achieved so far by the Volvo teams, we are delighted to take this new challenge that strengthens again our relationship with Volvo. SMT is committed to take the Volvo CE business to a new step offering the highest standards in services for the success of the Moroccan customers”.