Volvo Construction Equipment has launched a new short film featuring Hollywood tough guy, Dolph Lundgren. The promotional video shows the film star training a bunch of recruits – in this case an ‘army’ of Volvo excavators. The video goes on general release today (Oct 24) as is part of a wider campaign aimed at expanding Volvo’s share of the massive global excavator market.
Bill Law, Senior Vice President of Corporate Communications at Volvo CE, said: “This is a good demonstration of the flexibility and strength of our excavators, from the small to the mighty. The result is a feel-good mini movie with Hollywood impact. Some of these stunts are a little out of the ordinary, but we wanted to be daring and set ourselves a challenge to push them further. Our excavators work hard every day at construction sites all over the world, something that requires precisely that power and stamina, together with skilled operators behind the wheel.”
Dolph Lundgren has starred in major Hollywood productions for more than 30 years and is currently enjoying a renewed surge in popularity thanks to leading roles in new Hollywood films Creed II and Aquaman, both out later this year. Earlier movies featuring Lundgren include Rocky IV, Universal Soldier and The Expendables.
According to Volvo, the excavator division wanted someone who could play the drill instructor in both a serious and humorous way and Dolph fitted the role perfectly. For the music fans among you, the music used in the video is the 1989 hit Pump Up The Jam by Belgian group, Technotronic.